What is PurpleTV?
PurpleTV is a progressive TV channel that is aimed to inform and influence purple voters. It went on air in Milwaukee on TV station WWWM on June 27th, 2024. It broadcasted all four nights of the DNC convention in August, 2024 and has since expanded to over 25 TV markets in every swing state, North Carolina and Florida.
What type of organization is PurpleTV?
PurpleTV is a commercial video programming channel. PurpleTV is not a political organization or association or a PAC. PurpleTV has independent editorial views.
Technical origination?
PurpleTV originates from a TV master control and origination center in Kansas that provides network and local feeds to over 50 TV stations all over the US, plus cable networks and OTT platforms.
TV…Really?
Really. People still watch TV over the air especially between the coasts and in the swing states. Nielsen data suggests up to 60 million people in the U.S. still watch over-the-air (OTA) television sometimes or often. That’s around 18% of all TV homes.
What does being “Purple” politically speaking mean to you?
If you’re a Democrat yet you can reach across the aisle and shake a Republican’s hand, you’re Purple. If you’re a Republican yet you can reach across the aisle and shake a Democrat’s hand, you’re Purple. Purple people compromise to move the country forward. They don’t blow up or bend the legislative and electoral system. Plenty of Democrats are purple. Republicans, too. And 43% of Americans call themselves Independent. They are also Purple.
Why are you doing this? What do you hope to achieve?
The election in November is important. Truth is important. PurpleTV may not change many people’s minds, but we have to do what we can. We can’t just stand back and stand by and watch this country we love divide and disintegrate. There is a big Purple electorate out there who can talk to each other and compromise. We want to talk to them.
Why did you launch PurpleTV in Wisconsin?
Wisconsin is split almost 50-50 (almost 50% Republicans, 50% Democrats) and will be a very important swing state in November. The 2024 election could keep Wisconsin blue or turn it red. Donald Trump lost Wisconsin by 20,000 votes in the 2020 Presidential Election. Trump won Wisconsin by 23,000 votes in the 2016 Presidential Election. The margin of victory was less than 1% in both elections.
Are there any candidates you’re in favor of? Staunchly against?
We’re against any candidate who spreads election misinformation or who claims elections are not safe and secure. We oppose Donald Trump because he is a criminal, divisive, and will pull the country apart.
Why are the stakes so high in this election?
Because democracy is on the ballot.
What makes PurpleTV different from other TV channels?
The screen is busy to make it interesting. It runs without a fixed schedule. Viewing is designed to be measured in seconds or minutes, not more.
What is an example of something that you absolutely will not air on PurpleTV?
Lies, misinformation, and disinformation. Content that suppresses or impacts democratic ideals.
Will the channel continue past the election?
Let’s get there first! Stayed tuned.